- Download our Singapore Schools Guide
- Download our Moving to Singapore Guide (PDF)
Many expats find that doing business in Singapore is fairly easy, thanks to the city-state's advanced economy built on values of transparency and cooperation. A globalised culture and the widespread use of English are significant perks, but expats should remember that the local population comprises different groups, each with its own customs. To be successful, expats will need to familiarise themselves with local business culture and etiquette.
Fast facts
Business hours
Monday to Friday, 9am to 6pm.
Business language
English.
Dress
Business dress is fairly casual, in keeping with the island’s humid climate. Smart shirts and ties are standard in business environments. A suit jacket may occasionally be required for formal meetings. Pantsuits or a conservative skirt and blouse are acceptable for women.
Gifts
Gift-giving customs differ between cultural groups, and what is appropriate in one culture may not be appropriate in another. Gifting flowers or alcohol, for example, will have vastly different implications depending on the receiver’s cultural background.
Gender equality
Men and women are generally treated equally in business.
Business culture in Singapore
The business culture in Singapore is based on relationships rather than transactions. Initial meetings may move slowly as a relationship is established, and expats should remain patient as connections are cemented.
In general, the business culture in Singapore is quite formal. Punctuality and presentation are critical to making a strong impression and building a positive rapport. Respect for elders and status should also be carefully observed.
Greetings
A handshake is appropriate when greeting business associates. Business cards should be offered formally with both hands. Address colleagues as Mr or Ms until told otherwise. Always address senior associates and older colleagues with respect.
Business structure
While Singapore may claim to have an egalitarian business world, large corporate companies tend to have a hierarchical structure, and it’s uncommon for junior employees and management to socialise together.
Communication
Expats need to be aware of their tone, body language, and facial expressions. They should also pay close attention to those their business associates. Flattery or boasting are treated with suspicion, and prolonged eye contact can come across as aggressive. Most Singaporeans are soft spoken and prefer a calm demeanour over a more aggressive manner.
Multiculturalism
Singapore is incredibly diverse, with the majority of its local population being of Chinese, Malay and Indian descent. The city-state's business culture can vary greatly depending on whom one is dealing with, and this can affect appropriate greetings, titles, gift-giving, and general conduct. It's essential that expat businesspeople learn about the various ethnicities and cultures present in Singapore before attempting to do business here.
Attitude towards foreigners
As a modern, multicultural society, Singapore has a business culture that is welcoming to foreign businesses and tolerant of other cultures. The government encourages qualified expat business people to move to Singapore.
Dos and don’ts of business in Singapore
- Do be punctual
- Do show respect, particularly to elders, and avoid confrontation
- Don’t speak in a raised voice, as this may be seen as aggressive
- Don’t write on the business cards you receive
- Do ensure that any business cards given to Singaporean associates are in good condition and are not tattered or worn out